Your company's reputation is built not just on the quality of your work, but on how your team represents you in the public eye.
In the construction industry, your company's reputation is built not just on the quality of your work, but on how your team represents you in the public eye. From driving company vehicles to posting on social media, your employees serve as walking billboards for your business — whether you realise it or not.
On the road
Company vehicles with your logo and phone number are among your most visible marketing assets. When your staff drive recklessly or park inconsiderately, potential customers can take notice and make decisions about your business based on this. A truck or van cutting off another driver might be remembered far longer than your latest successful build project.
Some companies now include QR codes or "How's my driving?" numbers on their vehicles, showing accountability and giving the public a constructive way to provide feedback.
Digital footprint
Your employees' social media presence can impact your business in ways you might not expect. A staff member posting inappropriate content or engaging in online arguments while identifying as your employee can create a negative association with your brand.
Creating a culture of awareness
Constant monitoring is unrealistic but creating awareness among your staff around how individual actions reflect on the collective business can prevent reputational damage.
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Include reputation management in your onboarding process
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Develop clear guidelines about behaviour in company vehicles and on social media
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Lead by example with management demonstrating professional behaviour
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Recognise and celebrate employees who represent your company positively
Reputational advantage
Companies with strong behavioural standards have a distinct advantage in the marketplace. When clients observe professional conduct across all aspects of your business, it reinforces confidence in your ability to deliver quality work, by a quality team, on deadline.
Your reputation can be built or tarnished by any number of interactions. By ensuring your team understands how their behaviour contributes to your company's image, you're protecting your brand and could even be strengthening it.
